Theories: Andrew Goodwin

Andrew Goodwin: Illustration, Amplification and Disjuncture

Illustration: in an illustration music video it always cuts on the beat. The lyrics always have a literal meaning of feeling that is clear in the music video. Also the band area and the way they dress are as expected due to the meaning.

 Rebecca Black- Friday

• This music video is Illustration due to the literal meaning. This music video is about a girl going out to a part on Friday because that the break up of the weekend. Also they are dressed casually as if they were getting on with their everyday.

Disjuncture: In a Disjuncture music video the film cuts off the beat, which could look like a badly made music video if not done correctly. The images shown within the music video doesn't relate to the lyrics. Also the band image: The band take on an image that is nothing like or the complete opposite of their expected image.

Da Funk- Daft Punk

• This music video resembles the type of a disjuncture music video. The images shown within this video were completely non related to the song and the music. This is clear because of the talking dog carrying the radio throughout the whole video.

Skrillex- Bangarang

• This music video is a disjuncture video because the video has no relevance to the meaning of the lyrics and the meaning of the song. In the video there's a driver eating an ice-cream and he had a thick black mustache, chasing after a few of these teenage boys.

Amplification: In an amplification music video the film cuts on the beat but also off the beat which could emphasise the features. The images shown throughout the video amplifies the lyrics and also the band takes on a fictional role in a narrative.

 Mr. Probz Waves (Robin Schulz Remix Radio Edit)  

• This is an amplification video which means the performance and images shown in this video amplified the meaning of the lyrics and the band almost takes on a fictional role as shown in this video. This is about a person having a good life with this woman and slowly he loses her but in the video it cuts between the past and the present. In the present he is on a beach stranded almost drifting away like the lyrics suggest. He is looking back on the past which is what it cuts to. This exaggerates the meaning of the lyrics.

                                                                                                                                                                 

Katy Perry- Dark Horse

• This video is an example of Amplification. This is shown by the fictional character Katy Perry takes on. She is singing about an Egyptian queen called Cleopatra that was a powerful woman. In this video she is resembling her an singing about her powers and not to fall her because she will control anyone using her powers. This is clear throughout the music video where she uses her powers and her costume and setting was as expected in Egypt in ferro times.