Tuesday 19 August 2014

Conventions of a music video

conventions:

  • mid to close up shots of the lead artist.
  • props such as instruments, microphone.
  • direct address with the camera, so they are talking directly to the audience.
  • a variety of different angles.
  • usually fast pace editing but the pace changes with different genres.
  • a narrative, cut to and from the band/ singer and the narrative. 

Analysis of rock videos 2


Paramore- Misery Buisness

 Jump Cut: In this clip it shows in the climax of the music video there are jump cuts used as well as mild overlapping. This could be to imply a confusing atmosphere and to intrigue the audience.


 Eye contact: The main singer/ artist is almost always making eye contact wit the camera. In a lot of rock music videos it is usually a trate where the main artist positioned in the center gives eye contact with the camera. Due to this the audience feels more involved, also because their is a narrative being told the audience will feel like the story is being told directly to them.


 Setting: The setting of this music video is quite simple. there's two locations, one being a school where the narrative is being physically shown and a small small studio type room. The room the ban is performing in is filled with black and white writing on the the wall, all saying one word... Riot, which i believe is their album name.

Instruments:The instruments present in the video is stereotypically the usual ones in rock music videos. Present are two guitars, a drum kit and the lead singers microphone.

Characterization: From her performance at the start you can tell she is a rock figure with extreme hair color and the head banging.

Color scheme: There was no specific color scheme and the lighting high key most of the time which makes this aspect of the video unusual. The band members clothing is casual wit hno logo tops, simple. The walls are black which gives the illusion of this rock genre theme.

Analysis rock videos 1


Bring me the horizon- Can you feel my heart



                   

Analysis pop video 2

Rita Ora- I will never let you down




Picture linking into what i am discussing in the mind map:


* provocative












* provocative 

  * provocative 


                                                                                                                                                                                                                                                                                    * provocative
 * character

                                                                                                                                                                                                                                               * Outfit                                                                        
*Outfit 

                                                                                                                                                                                                                                                                                                                                                           *Outfit
 *Dark room

 *extreme close up of lips
 *outfit

                                                                                                                                                                                                                                                                                                *outfit

Analysis of pop videos 1

Crazy stupid love- Cheryl Cole

                       

Brief

A promotion package for the release of an album, to include a msuic promo video, together with the following:


  • a cover for it's release as part of a digipak (cardboard CD cover)
  • a magazine advertisement for the digipak